A century ago, the resource in question was oil. Today the giants of the digital industry deal in data, the oil of the digital era. There are 2.5 quintillion bytes of data created each day at our current pace, but that pace is only accelerating as construction technology advances. Over the last two years alone a mind-blowing 90 percent of data in the world was generated!

Competitive pressure is getting fiercer

The heavy impact of this 4th wave of Covid made market demand decrease, many projects were delayed or canceled. Public investment projects are congested and input prices increase, while the budget estimates cannot be adjusted. FDI projects in the manufacturing sector were also delayed because investors could not come to Vietnam, and production and business activities were delayed due to many supply chains being disrupted.

The ability to expand new customers is still limited

It is a fact that the ability to access and expand new customer groups and projects of many construction businesses is currently facing difficulties due to the way of searching, assessing, and approaching new opportunities in the market.

• The largest and most prestigious in Vietnam today
• The content of the email will update the fluctuations of the industrial
• This is an effective information channel for businesses in the industry to quickly find 

Most construction enterprises have not yet paid attention and focused on researching how to do and invest in Marketing. While customers are foreign investors, it is difficult for them to find information and approach businesses early due to obstacles in terms of distance, language, culture…

Besides, the ability to convince customers to use products and services in the construction industry is still limited. Most businesses often only focus on reducing prices, promoting personal relationships, or using outside influences to influence to push products faster. These factors are becoming increasingly outdated, do not increase profits, and develop sustainably based on the capacity and value of the business.